British consumers seem to have little interest in the metaverse

Brand-related attitudes towards the metaverse among internet users in the United Kingdom and the United States as of August 2021

United States

United Kingdom

Think brands should

advertise in the metaverse

22%

15%

Think brands should build

more branded experiences

in the metaverse

13%

19%

Would like to

spend some time

exploring the metaverse

17%

23%

Have no need for the

metaverse in

(real or virtual) life

36%

27%

33%

Still don't understand

what the metaverse is

29%

%

5

10

15

20

25

30

35

40

United States

United Kingdom

Think brands should

advertise in the metaverse

22%

15%

Think brands should build

more branded experiences

in the metaverse

13%

19%

Would like to

spend some time

exploring the metaverse

17%

23%

Have no need for the

metaverse in

(real or virtual) life

36%

27%

33%

Still don't understand

what the metaverse is

29%

%

5

10

15

20

25

30

35

40

22%

Think brands should

advertise in the metaverse

15%

United Kingdom

Think brands should build

more branded experiences

in the metaverse

13%

United States

19%

17%

Would like to spend some time

exploring the metaverse

23%

36%

Have no need for the

metaverse in (real or virtual) life

27%

33%

Still don't understand

what the metaverse is

29%

%

5

10

15

20

25

30

35

40

22%

Think brands should

advertise in the metaverse

15%

United Kingdom

Think brands should build

more branded experiences

in the metaverse

13%

United States

19%

17%

Would like to spend some time

exploring the metaverse

23%

36%

Have no need for the

metaverse in (real or virtual) life

27%

33%

Still don't understand

what the metaverse is

29%

%

5

10

15

20

25

30

35

40