However, organisations need to think carefully about where AI can add value and how they should invest in it. There is no one size fits all for GenAI, with most the valuable use cases varying significantly across industries

In the next two years, what are the generative AI use cases that will bring the most value to your organisation? (top three choices of survey respondents)

first choice

second choice

third choice

tie

All respondents

Personalisation and customer experience

Supply chain optimisation

Quality control

Financial services

Personalisation and customer experience

Real-time data analysis and insights

Risk management

Government and public sector

Real-time data analysis and insights

Automation and efficiency

Personalisation and customer experience

Predictive maintenance

Healthcare and life sciences

Personalisation and customer experience

Supply chain optimisation

Quality control

Retail and CPG

Supply chain optimisation

Personalisation and customer experience

Automation and efficiency

Manufacturing

Supply chain optimisation

Quality control

Automation and efficiency

Media and entertainment

Personalisation and customer experience

Automation and efficiency

Innovating products and services

Energy

Supply chain optimisation

Quality control

Personalisation and customer experience

Real-time data analysis and insights

Telecommunications

Quality control

Real-time data analysis and insights

Automation and efficiency

first choice

second choice

third choice

tie

Personalisation and customer experience

All respondents

Supply chain optimisation

Quality control

Personalisation and customer experience

Financial services

Real-time data analysis and insights

Risk management

Real-time data analysis and insights

Government and public sector

Automation and efficiency

Personalisation and customer experience

Predictive maintenance

Personalisation and customer experience

Healthcare and life sciences

Supply chain optimisation

Quality control

Supply chain optimisation

Retail and CPG

Personalisation and customer experience

Automation and efficiency

Supply chain optimisation

Manufacturing

Quality control

Automation and efficiency

Personalisation and customer experience

Media and entertainment

Automation and efficiency

Innovating products and services

Supply chain optimisation

Energy

Quality control

Personalisation and customer experience

Real-time data analysis and insights

Telecommunications

Quality control

Real-time data analysis and insights

Automation and efficiency

Telecommunications

Healthcare and life

sciences

Financial services

Government and

public sector

first choice

All respondents

Retail and CPG

Manufacturing

Media and

entertainment

second choice

Energy

third choice

tie

Personalisation and customer experience

Supply chain optimisation

Quality control

Real-time data analysis and insights

Automation and efficiency

Innovating products and services

Predictive maintenance

Risk management

Telecommunications

Healthcare and life

sciences

Financial services

Government and

public sector

first choice

All respondents

Retail and CPG

Manufacturing

Media and

entertainment

second choice

Energy

third choice

tie

Personalisation and customer experience

Supply chain optimisation

Quality control

Real-time data analysis and insights

Automation and efficiency

Innovating products and services

Predictive maintenance

Risk management