With generative AI being so new, the majority of organisations are currently experimenting with the technology rather than investing in and adopting it. Although there is some variation, adoption approaches are similar across regions

Investing in and adopting it

Experimenting with it

Not doing anything yet

14%

26%

60%

US and Canada

2%

28%

70%

France

10%

24%

66%

Germany

7%

30%

63%

Netherlands

22%

59%

19%

United Kingdom

20%

63%

17%

Israel

16%

5%

68%

India

16%

35%

60%

Japan

15%

28%

58%

Korea

10%

37%

53%

Singapore

2%

30%

68%

Australia

Investing in and adopting it

Experimenting with it

Not doing anything yet

14%

US and Canada

26%

60%

2%

France

28%

70%

10%

24%

66%

Germany

7%

30%

63%

Netherlands

19%

22%

59%

United Kingdom

17%

20%

63%

Israel

5%

16%

India

68%

16%

35%

60%

Japan

28%

58%

15%

Korea

10%

Singapore

37%

53%

2%

Australia

30%

68%

Investing in and adopting it

Experimenting with it

Not doing anything yet

14%

US and Canada

26%

60%

2%

France

28%

70%

10%

24%

66%

Germany

7%

30%

63%

Netherlands

19%

22%

59%

United Kingdom

17%

20%

63%

Israel

5%

16%

India

68%

16%

35%

60%

Japan

28%

58%

15%

Korea

10%

Singapore

37%

53%

2%

Australia

30%

68%

Investing in and adopting it

Experimenting with it

Not doing anything yet

US and Canada

14%

26%

60%

2%

France

28%

70%

10%

Germany

24%

66%

7%

Netherlands

30%

63%

United Kingdom

19%

22%

59%

Israel

17%

20%

63%

5%

India

16%

68%

Japan

16%

35%

60%

Korea

28%

58%

15%

10%

Singapore

37%

53%

2%

Australia

30%

68%