However, there is a much greater variation in generative AI adoption approach by company size. The largest enterprises are already investing in and adopting generative AI, whereas smaller enterprises are still at the experimentation stage

How is your organisation currently using generative AI?

Investing in and adopting it

Experimenting with it

Not doing anything yet

80%

18%

$500m to $1bn

3%

59%

32%

$1bn to $10bn

10%

70%

28%

More than $10bn

2%

Investing in and adopting it

Experimenting with it

Not doing anything yet

80%

18%

$500m to $1bn

3%

59%

32%

$1bn to $10bn

10%

70%

28%

More than $10bn

2%

Investing in and adopting it

Experimenting with it

Not doing anything yet

80%

59%

70%

28%

32%

$500m to $1bn

$1bn to $10bn

More than $10bn

18%

3%

2%

10%

Investing in and adopting it

Experimenting with it

Not doing anything yet

80%

59%

70%

28%

32%

$500m to $1bn

$1bn to $10bn

More than $10bn

18%

3%

2%

10%