Audience size is top priority when selecting a data provider

Factors marketers consider when choosing a third-party data provider, by average importance on a scale of 1-5

Audience size

4.45

Customised offerings

4.27

Customer service

4.23

Price

4.14

Sourcing and methodology

4.13

Company recognition and trust

4.09

Audience size

4.45

Customised offerings

4.27

Customer service

4.23

Price

4.14

Sourcing and methodology

4.13

Company recognition and trust

4.09

Audience size

Customised offerings

4.45

4.27

Customer service

Price

4.23

4.14

Sourcing and methodology

Company recognition and trust

4.13

4.09

Audience size

Customised offerings

4.45

4.27

Customer service

Price

4.23

4.14

Sourcing and methodology

Company recognition and trust

4.13

4.09

Datronics, 2022