Marketers are relying on ever more complex mixes of data
Average number of data sources used per campaign
10
2021
15
2022
18
2023*
10
2021
15
2022
18
2023*
10
15
18
2021
2022
2023*
18
10
15
2023*
2021
2022
*Forecast | Salesforce, 2022