Personalisation attempts are missing the mark

% of buyers who strongly agree or somewhat agree

25%

The seller understands my role within my organisation

13%

The seller’s message is addressing a relevant challenge my organisation is facing

9%

The seller’s message is personalised to me

6%

I learned something I did not already know from the seller’s message

25%

The seller understands my role within my organisation

13%

The seller’s message is addressing a relevant challenge my organisation is facing

9%

The seller’s message is personalised to me

6%

I learned something I did not already know from the seller’s message

25%

The seller understands my role within my organisation

13%

The seller’s message is addressing a relevant challenge my organisation is facing

9%

The seller’s message is personalised to me

6%

I learned something I did not already know from the seller’s message

25%

13%

9%

6%

The seller’s message

is addressing a

relevant challenge my

organisation is facing

I learned

something I did

not already

know from the

seller’s message

The seller understands

my role within my

organisation

The seller’s message is

personalised to me

Gong, 2023