By 2025

70%

of all B2B seller-buyer interactions will be

recorded or analysed to extract insights

using AI, machine learning and natural

language processing

75%

of B2B sales organisations will replace traditional sales playbooks with AI-based guided selling solutions

70%

of all B2B seller-buyer interactions will be recorded or

analysed to extract insights using AI, machine learning

and natural language processing

75%

of B2B sales organisations will replace traditional sales playbooks with AI-based guided selling solutions

75%

70%

of all B2B seller-buyer interactions will be recorded or analysed to extract insights using AI, machine learning and natural language processing

of B2B sales organisations will replace traditional sales playbooks with AI-based guided selling solutions

70%

75%

of all B2B seller-buyer interactions will be recorded or analysed to extract insights using AI, machine learning and natural language processing

of B2B sales organisations will replace traditional sales playbooks with AI-based guided selling solutions

Gartner, 2023