25
$bn
21.1
20
16.4
15
13.8
9.7
10
6.5
4.6
5
3
1.7
0
2016
2017
2018
2019
2020
2021
2022
2023
25
$bn
21.1
20
16.4
15
13.8
9.7
10
6.5
4.6
5
3
1.7
0
2016
2017
2018
2019
2020
2021
2022
2023
25
$bn
21.1
20
16.4
15
13.8
9.7
10
6.5
4.6
5
3
1.7
0
2016
2017
2018
2019
2020
2021
2022
2023
25
$bn
21.1
20
16.4
15
13.8
9.7
10
6.5
4.6
5
3
1.7
0
2016
2017
2018
2019
2020
2021
2022
2023
Statista | Influencer Marketing Hub, 2023