Engagement rate %

Micro-influencers (10k-100K followers)

17.96%

Mid (100k-500k followers)

6.6%

Macro (500k-1m followers)

6.2%

Mega (1m+ followers)

4.96%

Micro-influencers (10k-100K followers)

17.96%

Mid (100k-500k followers)

6.6%

Macro (500k-1m followers)

6.2%

Mega (1m+ followers)

4.96%

Micro-influencers (10k-100K followers)

17.96%

Mid (100k-500k followers)

6.6%

Macro (500k-1m followers)

6.2%

Mega (1m+ followers)

4.96%

Micro-influencers (10k-100K followers)

17.96%

Mid (100k-500k followers)

6.6%

Macro (500k-1m followers)

6.2%

Mega (1m+ followers)

4.96%

Upfluence, 2023