Loyalty exists on a spectrum. While preference scored higher than other reasons for choosing a particular brand, routine and convenience also play a big part in many consumers' purchasing decisions. Marketers shouldn't make assumptions about why a customer decided to shop with their brand

40%

I prefer this brand to

other ones available

26%

It’s simply a routine

purchase

22%

I know it will be available

8%

I go out of my way to have this

brand, it’s the only one I’d buy

4%

Switching seems too inconvenient

40%

I prefer this brand to

other ones available

26%

It’s simply a routine purchase

22%

I know it will be available

8%

I go out of my way to have this

brand, it’s the only one I’d buy

4%

Switching seems too inconvenient

40%

26%

22%

8%

4%

I prefer this brand to

other ones available

Switching seems

too inconvenient

I know it will

be available

It’s simply a

routine purchase

I go out of my way to have this

brand, it’s the only one I’d buy

40%

26%

22%

8%

4%

I prefer this brand to

other ones available

I know it will

be available

Switching seems

too inconvenient

It’s simply a

routine purchase

I go out of my way to have this

brand, it’s the only one I’d buy