Most customers aren't loyal enough to wait for a particular brand to be available. So marketing efforts will likely be in vain if brands can't then deliver on product convenience

If a brand wasn’t available, which of the following would you be most likely to do?

37%

Purchase the product from

another available brand

24%

Visit another store to

purchase this product

from my chosen brand

22%

Wait until it’s

available/restocked to

purchase the product

17%

Purchase a different

product altogether

37%

Purchase the product from

another available brand

24%

Visit another store to purchase this

product from my chosen brand

22%

Wait until it’s available/restocked

to purchase the product

17%

Purchase a different

product altogether

37%

24%

22%

17%

Purchase the

product from

another

available brand

Wait until it’s

available /

restocked

to purchase

the product

Visit another

store to purchase

this product from

my chosen brand

Purchase a

different

product

altogether

37%

24%

22%

17%

Purchase the

product from

another available

brand

Visit another store

to purchase this

product from my

chosen brand

Wait until it’s

available / restocked

to purchase the

product

Purchase a different

product altogether