The majority of consumers across categories want to make the best purchasing decision, but commitment to the 'right' brand is much stronger in some categories than others. Brands in the food and beverage sector have to work hardest to build a loyal customer base

Agree

Disagree

Neither agree nor disagree

Apparel/fashion

63%

11%

26%

Beauty products

80%

4%

15%

Financial products

79%

4%

17%

Office equipment and supplies

72%

9%

19%

Health and pharmaceutical goods

69%

6%

25%

Jewellery and accessories

76%

4%

20%

Manufacturing/raw materials

81%

5%

14%

Books and literature

61%

11%

28%

Food and beverage

56%

12%

32%

Home goods and furniture

80%

6%

14%

Agree

Disagree

Neither agree nor disagree

Apparel/fashion

63%

11%

26%

Beauty products

80%

4%

15%

Financial products

79%

4%

17%

Office equipment and supplies

72%

9%

19%

Health and pharmaceutical goods

69%

6%

25%

Jewellery and accessories

76%

4%

20%

Manufacturing/raw materials

81%

5%

14%

Books and literature

61%

11%

28%

Food and beverage

56%

12%

32%

Home goods and furniture

80%

6%

14%

Agree

Disagree

Neither agree nor disagree

Apparel/fashion

63%

11%

26%

Beauty products

80%

4%

15%

Financial products

79%

4%

17%

Office equipment and supplies

72%

9%

19%

Health and pharmaceutical goods

69%

6%

25%

Jewellery and accessories

76%

4%

20%

Manufacturing/raw materials

81%

5%

14%

Books and literature

61%

11%

28%

Food and beverage

56%

12%

32%

Home goods and furniture

80%

6%

14%

Agree

Disagree

Neither agree nor disagree

Apparel/fashion

63%

11%

26%

Beauty products

80%

4%

15%

Financial products

79%

4%

17%

Office equipment and supplies

72%

9%

19%

Health and pharmaceutical goods

69%

6%

25%

Jewellery and accessories

76%

4%

20%

Manufacturing/raw materials

81%

5%

14%

Books and literature

61%

11%

28%

Food and beverage

56%

12%

32%

Home goods and furniture

80%

6%

14%