While consumers shop around for good deals, they believe quality is ultimately more important than price. This suggests brands should strive to remain competitive on price but think twice before cutting corners on product

The extent to which consumers agree with the statement 'I’ll compare prices across brands to find the best deal'

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

7%

32%

17%

41%

2%

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

7%

32%

41%

17%

2%

32%

Strongly agree

41%

Somewhat agree

17%

Neither agree

nor disagree

7%

Somewhat

disagree

2%

Strongly

disagree

32%

Strongly agree

41%

Somewhat agree

17%

Neither agree

nor disagree

7%

Somewhat

disagree

2%

Strongly

disagree