Building brand trust should be one of the biggest priorities for marketers, with the overwhelming majority of consumers agreeing to some extent that trust is a big factor in purchasing decisions

The extent to which consumers agree with the statement 'I only buy from brands I know are trustworthy'

Strongly agree

35%

Somewhat agree

45%

Neither agree

nor disagree

16%

Somewhat disagree

4%

Strongly disagree

1%

Strongly agree

35%

Somewhat agree

45%

Neither agree

nor disagree

16%

Somewhat disagree

4%

Strongly disagree

1%

Strongly agree

35%

Somewhat agree

45%

16%

Neither agree nor disagree

4%

Somewhat disagree

1%

Strongly disagree

Strongly agree

35%

Somewhat agree

45%

16%

Neither agree nor disagree

4%

Somewhat disagree

1%

Strongly disagree

The Science of Loyalty, Intuit Mailchimp, 2024