Business leaders agree they rarely make buying decisions without consulting other parts of the business

Percentage of leaders in the following functions

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

20%

31%

25%

8%

17%

Finance leaders

23%

34%

7%

24%

12%

Marketing leaders

28%

17%

7%

20%

28%

Technology leaders

18%

28%

27%

18%

9%

Sales leaders

31%

26%

16%

18%

9%

Operations leaders

1%

27%

34%

21%

17%

Human Resources leaders

35%

25%

17%

7%

16%

Legal leaders

22%

9%

21%

23%

25%

Procurement leaders

21%

36%

16%

22%

5%

IT leaders

18%

32%

21%

23%

6%

PR & Communications leaders

21%

28%

12%

12%

27%

CEO/MD/founder

19%

27%

30%

16%

8%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

20%

31%

25%

8%

17%

Finance leaders

23%

34%

7%

24%

12%

Marketing leaders

28%

17%

7%

20%

28%

Technology leaders

18%

28%

27%

18%

9%

Sales leaders

31%

26%

16%

18%

9%

Operations leaders

1%

27%

34%

21%

17%

Human Resources leaders

35%

25%

17%

7%

16%

Legal leaders

22%

9%

21%

23%

25%

Procurement leaders

21%

36%

16%

22%

5%

IT leaders

18%

32%

21%

23%

6%

PR & Communications leaders

21%

28%

12%

12%

27%

CEO/MD/founder

19%

27%

30%

16%

8%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

20%

31%

25%

8%

17%

Finance leaders

23%

34%

7%

24%

12%

Marketing leaders

28%

17%

7%

20%

28%

Technology leaders

18%

28%

27%

18%

9%

Sales leaders

31%

26%

16%

18%

9%

Operations leaders

1%

27%

34%

21%

17%

Human Resources leaders

35%

25%

17%

7%

16%

Legal leaders

22%

9%

21%

23%

25%

Procurement leaders

21%

36%

16%

22%

5%

IT leaders

18%

32%

21%

23%

6%

PR & Communications leaders

21%

28%

12%

12%

27%

CEO/MD/founder

19%

27%

30%

16%

8%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

20%

31%

25%

8%

17%

Finance leaders

23%

34%

7%

24%

12%

Marketing leaders

28%

17%

7%

20%

28%

Technology leaders

18%

28%

27%

18%

9%

Sales leaders

31%

26%

16%

18%

9%

Operations leaders

1%

27%

34%

21%

17%

Human Resources leaders

35%

25%

17%

7%

16%

Legal leaders

22%

9%

21%

23%

25%

Procurement leaders

21%

36%

16%

22%

5%

IT leaders

18%

32%

21%

23%

6%

PR & Communications leaders

21%

28%

12%

12%

27%

CEO/MD/founder

19%

27%

30%

16%

8%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

20%

31%

25%

8%

17%

Finance leaders

23%

34%

7%

24%

12%

Marketing leaders

28%

17%

7%

20%

28%

Technology leaders

18%

28%

27%

18%

9%

Sales leaders

31%

26%

16%

18%

9%

Operations leaders

1%

27%

34%

21%

17%

Human Resources leaders

35%

25%

17%

7%

16%

Legal leaders

22%

9%

21%

23%

25%

Procurement leaders

21%

36%

16%

22%

5%

IT leaders

18%

32%

21%

23%

6%

PR & Communications leaders

21%

28%

12%

12%

27%

CEO/MD/founder

19%

27%

30%

16%

8%

Source: RACONTEUR, 2022