Business leaders agree they value regular communication with other leaders to help make buying decisions

Percentage of business leaders, split by function

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

29%

15%

8%

42%

7%

Finance leaders

3%

37%

47%

7%

6%

Marketing leaders

25%

45%

10%

12%

8%

Technology leaders

26%

38%

18%

8%

10%

Sales leaders

29%

38%

7%

17%

9%

Operations leaders

38%

12%

17%

7%

26%

Human Resources leaders

32%

39%

8%

15%

6%

Legal leaders

3%

16%

30%

44%

7%

Procurement leaders

30%

10%

8%

44%

8%

IT leaders

6%

26%

51%

9%

8%

PR & Communications leaders

28%

8%

8%

8%

48%

CEO, MD, Founder

39%

28%

19%

5%

9%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

29%

15%

8%

42%

7%

Finance leaders

3%

37%

47%

7%

6%

Marketing leaders

25%

45%

10%

12%

8%

Technology leaders

26%

38%

18%

8%

10%

Sales leaders

29%

38%

7%

17%

9%

Operations leaders

38%

12%

17%

7%

26%

Human Resources leaders

32%

39%

8%

15%

6%

Legal leaders

3%

16%

30%

44%

7%

Procurement leaders

30%

10%

8%

44%

8%

IT leaders

6%

26%

51%

9%

8%

PR & Communications leaders

28%

8%

8%

8%

48%

CEO, MD, Founder

39%

28%

19%

5%

9%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

29%

15%

8%

42%

7%

Finance leaders

37%

47%

7%

3%

6%

Marketing leaders

25%

45%

10%

12%

8%

Technology leaders

26%

38%

18%

8%

10%

Sales leaders

29%

38%

7%

17%

9%

Operations leaders

38%

12%

17%

7%

26%

Human Resources leaders

32%

39%

8%

15%

6%

Legal leaders

16%

30%

44%

3%

7%

Procurement leaders

30%

10%

8%

44%

8%

IT leaders

6%

26%

51%

9%

8%

PR & Communications leaders

28%

8%

8%

8%

48%

CEO, MD, Founder

39%

28%

19%

5%

9%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

29%

15%

8%

42%

7%

Finance leaders

37%

47%

7%

3%

6%

Marketing leaders

25%

45%

10%

12%

8%

Technology leaders

26%

38%

18%

8%

10%

Sales leaders

29%

38%

7%

17%

9%

Operations leaders

38%

12%

17%

7%

26%

Human Resources leaders

32%

39%

8%

15%

6%

Legal leaders

16%

30%

44%

3%

7%

Procurement leaders

30%

10%

8%

44%

8%

IT leaders

6%

26%

51%

9%

8%

PR & Communications leaders

28%

8%

8%

8%

48%

CEO, MD, Founder

39%

28%

19%

5%

9%

Strongly agree

Agree

Somewhat agree

Disagree

Strongly disagree

Total average

29%

15%

8%

42%

7%

Finance leaders

37%

47%

7%

3%

6%

Marketing leaders

25%

45%

10%

12%

8%

Technology leaders

26%

38%

18%

8%

10%

Sales leaders

29%

38%

7%

17%

9%

Operations leaders

38%

12%

17%

7%

26%

Human Resources leaders

32%

39%

8%

15%

6%

Legal leaders

16%

30%

44%

3%

7%

Procurement leaders

30%

10%

8%

44%

8%

IT leaders

6%

26%

51%

9%

8%

PR & Communications leaders

28%

8%

8%

8%

48%

CEO, MD, Founder

39%

28%

19%

5%

9%

Source: RACONTEUR, 2022