End-to-end digital
Mixed-channel or non-digital
Small business
7%
19%
81%
93%
Average
Best-in-class
Midcorporate
1%
6%
94%
99%
Average
Best-in-class
End-to-end digital
Mixed-channel or non-digital
Small business
Midcorporate
7%
1%
6%
19%
81%
93%
99%
94%
Average
Best-in-class
Average
Best-in-class
End-to-end digital
Mixed-channel or non-digital
Small business
Midcorporate
1%
6%
7%
19%
81%
93%
99%
94%
Average
Best-in-class
Average
Best-in-class
End-to-end digital
Mixed-channel or non-digital
Small business
Midcorporate
1%
7%
6%
19%
81%
93%
99%
94%
Average
Best-in-class
Average
Best-in-class
McKinsey, 2022