Top 3 ranking
Middle ranking
Bottom ranking
Ease of opening accounts,
applying for loans and using services
59%
33%
8%
Low fees and charges
46%
38%
15%
24/7 digital access to contemporary
and emerging channels
46%
36%
18%
Competitive interest rates
41%
42%
17%
Data security, privacy and fraud protection
30%
52%
18%
Personalised and predictive advice or recommendations
22%
47%
31%
Broad range of products and services
20%
54%
26%
Physical branch accessibility
15%
35%
50%
Financial wellness tools
11%
39%
50%
Embedded banking
10%
27%
63%
Top 3 ranking
Middle ranking
Bottom ranking
Ease of opening accounts, applying for loans and using services
59%
33%
8%
Low fees and charges
46%
38%
15%
24/7 digital access to contemporary and emerging channels
46%
36%
18%
Competitive interest rates
41%
42%
17%
Data security, privacy and fraud protection
30%
52%
18%
Personalised and predictive advice or recommendations
22%
47%
31%
Broad range of products and services
20%
54%
26%
Physical branch accessibility
15%
35%
50%
Financial wellness tools
11%
39%
50%
Embedded banking
10%
27%
63%
Top 3 ranking
Middle ranking
Bottom ranking
Ease of opening accounts, applying
for loans and using services
59%
33%
8%
Low fees and charges
46%
38%
15%
24/7 digital access to contemporary
and emerging channels
46%
36%
18%
Competitive interest rates
41%
42%
17%
Data security, privacy
and fraud protection
30%
52%
18%
Personalised and predictive
advice or recommendations
22%
47%
31%
Broad range of products
and services
20%
54%
26%
15%
35%
50%
Physical branch accessibility
11%
39%
50%
Financial wellness tools
Embedded banking
10%
27%
63%
Top 3 ranking
Middle ranking
Bottom ranking
Ease of opening accounts, applying
for loans and using services
59%
33%
8%
Low fees and charges
46%
38%
15%
24/7 digital access to contemporary
and emerging channels
46%
36%
18%
Competitive interest rates
41%
42%
17%
Data security, privacy
and fraud protection
30%
52%
18%
Personalised and predictive
advice or recommendations
22%
47%
31%
Broad range of products
and services
20%
54%
26%
15%
35%
50%
Physical branch accessibility
11%
39%
50%
Financial wellness tools
Embedded banking
10%
27%
63%
Digital Banking Report, 2022